Introduction

Burberry is a British luxury fashion brand famous for its distinctive check pattern, trench coats, and classic designs. This article will explore the history, products, and reputation of Burberry.

History

Burberry was founded by Thomas Burberry in 1856 in Basingstoke, England. Initially, the brand was focused on producing sturdy and practical outdoor clothing for men. The company's breakthrough came in 1879 when Burberry invented gabardine, a water-resistant and breathable material that would later be used for the iconic trench coat. The trench coat was invented for the British military during World War I and became popular among civilians after the war. Throughout the decades, Burberry has expanded its product range to include clothing, accessories, and fragrances for men, women, and children.

Products

Burberry's most iconic products are the trench coat and the check pattern. The trench coat has become a staple in fashion, with its classic design and versatile functionality. The coat comes in various styles, lengths, and colors, and can be personalized with monogramming. Burberry's check pattern is recognizable all over the world and is often used for the lining of the brand's products, such as bags and scarves. The check pattern has also been reimagined in new ways, including a rainbow version created in support of the LGBTQ+ community. In addition to the coat and the check pattern, Burberry offers a wide range of clothing, accessories, and fragrances that embody the classic British style that the brand is known for.

Reputation

Burberry has had a long and successful history as a luxury fashion brand. The brand has been associated with quality, timeless style, and a strong British heritage. However, it has also faced criticism in the past. In 2018, Burberry was singled out by environmental campaigners after it emerged that the brand had burned unsold clothes, accessories, and perfume worth ￡28.6m ($37m) in 2017 to protect its brand value. Burberry apologized and committed to reducing its environmental impact. The brand has also faced accusations of cultural appropriation for its use of the check pattern, which is rooted in Scottish culture. Despite these issues, Burberry remains highly regarded in the fashion industry and among customers who appreciate classic, well-made luxury products.

Conclusion

Burberry is a brand with a rich history, iconic products, and a reputation for quality and style. While it has faced some criticism for environmental practices and cultural appropriation, the brand remains a favorite among luxury consumers. The timeless appeal of the trench coat and the check pattern, as well as the brand's dedication to craftsmanship, ensure that Burberry will continue to be a major player in the fashion industry for years to come.