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Introduction

Citizen is a renowned brand that provides high-quality watches to its customers. Citizen watches are known for their durability, innovative technology, and style. However, Citizen watches represent more than just a timepiece. They symbolize a sense of community, responsibility, and sustainability. The Citizen Watch Company has been committed to responsible business practices and making a positive impact on society since its inception.

The History of Citizen Watch Company

The Citizen Watch Company was founded in 1918 in Tokyo, Japan, by the then-Mayor of Tokyo, Kamekichi Yamazaki. The company's goal was to produce high-quality and affordable watches for everyone. In the 1920s, Citizen became the first Japanese company to produce pocket watches. A decade later, Citizen introduced its first wristwatch, which was a huge success among customers.

During World War II, Citizen's production was limited to military watches only. After the war, the company resumed its production and introduced a new line of wristwatches. The 1960s and 1970s were the golden age of Citizen watches, and the company was among the largest watch producers in the world.

Today, Citizen is a global company with a presence in almost every country in the world. The company continues to innovate its products and maintain its commitment to sustainability and social responsibility.

The Citizen Brand Message

Citizen's brand message is "Better Starts Now." The company believes that every moment is an opportunity to create a better future. Citizen's watches are designed to inspire people to make the most of their time and live purposefully. The company encourages its customers to be the change they want to see in the world and make a positive impact on their communities.

Citizen Watches and Sustainability

Citizen is committed to reducing its environmental footprint and promoting sustainability. The company uses eco-friendly materials in its watches, such as recycled steel and titanium, and strives to reduce waste and energy consumption in its manufacturing processes. Citizen is also an active participant in the United Nations Global Compact, which is a voluntary initiative to promote sustainable business practices.

Citizen's Eco-Drive technology is an example of the company's commitment to sustainability. Eco-Drive watches are powered by any light source and do not require a battery. This technology eliminates the need for disposable batteries, reducing waste and promoting sustainable energy use.

Citizen Watches and Community

Citizen watches represent more than just a product. They symbolize a sense of community and responsibility. Citizen is committed to making a positive impact on society and supporting various social causes. The company is involved in numerous charitable initiatives, such as providing disaster relief, promoting education and environmental conservation, and supporting the arts.

Furthermore, Citizen is the official timekeeper of various sporting events, such as the US Open Tennis Championships, the New York Giants, and the Manchester United Football Club. These partnerships demonstrate Citizen's commitment to promoting sports and supporting athletes around the world.

Citizen Watches and Innovation

Citizen is known for its innovative technology in its watches. The company has introduced various features that enhance the functionality and convenience of its products. For example, Citizen's Satellite Wave technology allows watches to receive time signals from GPS satellites, ensuring the time is always accurate, no matter where you are in the world. The company has also introduced the Bluetooth watch, which allows users to connect their watches to their smartphones and receive notifications, control music, and track fitness goals.

Citizen is continually pushing the boundaries of watch technology and design, ensuring its customers have the best possible experience with its products.

Conclusion

Citizen watches are more than just a timepiece. They represent a sense of community, sustainability, and innovation. The Citizen Watch Company has been committed to responsible business practices and making a positive impact on society since its inception. As a result, Citizen has become one of the most respected and beloved watch brands in the world.