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Introduction

Ashford is a well-known brand when it comes to luxury watches. Their timepieces are recognized not only for their exquisite design but also for their superior quality. However, one thing that often confuses people is their pricing. Ashford watches are significantly cheaper than other luxury brands, and this has led to many questions about their authenticity and quality. In this article, we will explore why Ashford watches are relatively inexpensive and whether they are worth considering.

Online Retailer Model

Ashford has a unique business model that allows them to offer their watches at lower prices than their competitors. Unlike traditional luxury watch brands, Ashford operates as an online retailer. This means that they do not have any physical stores, and they do not have to pay for rent, utilities, and other overhead costs associated with running a brick-and-mortar store. As a result, they can offer their watches at lower prices without compromising on quality.

Direct Procurement from Manufacturers

Another reason why Ashford watches are affordable is that they procure their watches directly from manufacturers. This means that they do not have to pay middlemen or distributors, which can significantly increase the cost of a watch. Ashford sources their watches from select manufacturers and purchases them in large quantities. This allows them to negotiate lower prices and pass on the savings to their customers.

Focus on a Niche Market

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Ashford has a strong focus on a niche market – luxury watches. This means that they do not have to allocate resources to the production of other products or brands. By concentrating their efforts on one area, they can streamline their operations and cut costs. This is one reason why they can offer their watches at a more affordable price compared to other luxury brands.

Lower Marketing Costs

Traditional luxury watch brands spend a significant amount of money on marketing campaigns. They have to pay for advertisements, sponsorships, and other forms of brand promotion. However, Ashford relies heavily on word-of-mouth marketing, customer referrals, and their online presence. This significantly reduces their marketing costs, which allows them to offer their watches at lower prices while still maintaining the quality that their brand is known for.

Conclusion

In conclusion, Ashford watches are affordable because of their unique business model, their procurement process, their focus on a niche market, and their lower marketing costs. Despite their lower price point, Ashford watches are still high-quality timepieces that are worth considering. If you are looking for a luxury watch that does not break the bank, Ashford should definitely be on your list of brands to consider.