Introduction

Mido is a well-known brand in the world of luxury watches. The brand has been around for over 100 years and has its roots in Switzerland. However, the question of which country Mido actually belongs to is a more complex one than it may seem.

Mido's Swiss Heritage

Mido was founded in 1918 by George G. Schaeren in the Swiss town of Biel/Bienne. The company quickly gained a reputation for quality and innovation, and it wasn't long before Mido watches were being worn by adventurers and explorers around the world. The brand's Swiss heritage is an important part of its identity, and it is still headquartered in Biel/Bienne to this day.

Mido's Global Presence

Despite its Swiss roots, Mido has a truly global presence. The brand is popular with watch enthusiasts and collectors all over the world, and can be found in countries as diverse as Japan, the USA, and China. In fact, Mido has a strong following in many Asian countries, where its blend of Swiss quality and affordable prices makes it a popular choice.

Mido's Asian Connection

Mido's popularity in Asia can be traced back to the 1930s, when the brand began to expand into markets beyond Europe. Asian consumers were drawn to Mido's combination of Swiss craftsmanship and affordability, and the brand quickly gained a foothold in countries such as Japan and China. Today, Mido continues to be popular in Asia, and the brand has even created watches with features that are specifically designed to appeal to Asian consumers.

Mido's Future

As Mido approaches its 100th anniversary, the brand shows no sign of slowing down. In recent years, Mido has launched a number of new watches that have been well-received by critics and consumers alike. The brand has also begun to explore new markets and expand its global presence even further. With its unique blend of Swiss tradition and global appeal, Mido looks set to be a major player in the luxury watch industry for many years to come.

Conclusion

So where does Mido come from? The answer to that question is both simple and complex. On the surface, Mido is a Swiss brand with a long and prestigious heritage. However, the reality is that Mido's appeal extends far beyond Switzerland, and the brand is now a global phenomenon. Whether you're a die-hard watch enthusiast or simply appreciate fine craftsmanship, there's no denying that Mido is a brand that embodies the very best of watchmaking excellence.