Introduction

When it comes to luxury watches, the movement or the engine of the watch plays a significant role in its accuracy and efficiency. That is why many watch manufacturers prefer to produce their movements in-house instead of relying on third-party suppliers. One such brand that prides itself on its self-manufactured movements is the Swiss luxury watch brand, TAG Heuer. In this article, we will take a closer look at TAG Heuer and its use of in-house movements.

The Beginnings of TAG Heuer

TAG Heuer was founded in Switzerland in 1860 by Edouard Heuer. It was originally named “Uhrenmanufaktur Heuer AG,” and it quickly became a top watch manufacturer in Europe. In 1985, TAG Group Holdings SA purchased Heuer, and the company was renamed TAG Heuer. This acquisition allowed TAG Heuer to focus solely on making luxury watches and, more importantly, develop their in-house movement technology.

Self-Manufactured Movements

A self-manufactured movement, or an in-house movement, means that the watchmaker designs and constructs the movement from scratch, using proprietary technology. This ensures that the movement is unique and exclusive to the brand. TAG Heuer prides itself on its in-house movement technology, and the company has developed several highly accurate and efficient movements over the years.

One of their most notable movements is the Calibre Heuer 01. This movement was launched in 2015 and is used across several models in the TAG Heuer range. The Calibre Heuer 01 took five years to develop and boasts a 50-hour power reserve. It is also highly customizable, with a modular design that allows TAG Heuer to add or remove features from the movement.

Another popular movement produced by TAG Heuer is the Calibre Heuer 02. It is a more advanced version of the Calibre Heuer 01 and boasts an impressive 80-hour power reserve. The Calibre Heuer 02 is known for its chronograph function, which measures time with great accuracy.

Advantages of In-House Movements

There are several benefits to using in-house movements, and TAG Heuer recognizes them all. Firstly, the movements are exclusive to the brand, which means that they are unique and cannot be replicated by competitors. This exclusivity makes the brand more valuable and coveted by watch enthusiasts.

Secondly, in-house movements offer better quality control. When the brand has complete control over the production process, from design to assembly, they can ensure that the movements meet their exacting standards. This results in a more accurate and reliable watch.

Finally, in-house movements allow for greater innovation. When the brand is not relying on third-party suppliers, they can experiment and develop new technology without restrictions. This innovation often results in new and exciting features that set the brand apart from its competitors, putting the brand at the forefront of the luxury watch market.

Conclusion

In conclusion, TAG Heuer is a luxury watch brand that prides itself on its in-house movement technology. The brand has developed several highly accurate and efficient movements over the years, and this has helped to cement its position as one of the top luxury watch brands in the world. The use of in-house movements allows the brand to be exclusive, offer better quality control, and innovate to stay ahead of the pack. If you are looking for a luxury watch that offers precision, durability, and innovation, it's hard to go wrong with a TAG Heuer timepiece.